Posts Tagged Bike advocacy

Planning For Success

Riddle me this: How to do you convince 500+ cyclists to join a ride that’s only in its third year of existance?

I believe the answer has to do with sound strategy and flawless execution of the plan.

Last time, we explored a strategy for attaining a sponsorship goal of $8000.

(It appears that we’re going to crush that objective – although there’s still work to be done within the strategic framework)

With 100% of rider registration fees going to support the YMCA of Central Virginia’s Community Support Campaign, our emphasis is on building ridership.

So, what’s the plan? Read the rest of this entry »


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Rod Blagojevich, Rahm Emanuel & Community

I’m wrestling with what comes next now that Storming of Thunder Ridge, the charitable road cycling event, is over.

Through our marketing, we built a community of cyclists, volunteers, sponsors and other supporters.

This community is very important. So, how do we keep them engaged? And where do we go from here? Read the rest of this entry »

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If I Could Do It All Over Again

As I lamented in my last post, Storming of Thunder Ridge, the charitable road cycling event that I have been marketing, is over.

Without a doubt, the event was successful.

In only its second year, 283 riders registered. That’s a big increase from the 112 from 2010 and just shy of our goal of 300.

Through both registration and sponsorship, we raised a lot of money for a good cause.

Plus, there were no injuries. Some mechanical issues. And only one rider got lost.

Still, given my professional mantra of “always be advancing”, ideas for improving the marketing have been pouring into my brain. Read the rest of this entry »

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A Missed Opportunity

Have you ever found out you missed an opportunity?

I recently did and, well, it sucks.

Our event director for Storming of Thunder Ridge received an email from a local official who is coordinating Region 2000 Bike Week as part of National Bike Week, May 16-20, 2011. And guess, what? We never knew about it. Doh!

Now that we do, it’s too late to get involved. And it’s to the detriment of us and them, IMO. Read the rest of this entry »

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“I’ll F*cking Run You Over!”

That’s what the driver screamed at me while I tried to maintain a safe distance from her stopped car, uncertain of what she was going to do next… Read the rest of this entry »

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