Archive for category Strategic Planning
This is about the time when most folks begin to roll their eyes, fidget and get impatient. There’s a launch or initiative to support and the damn marketing dweeb starts talking about quantifiable objectives, buyer personas and strategy?
C’mon and stop wasting time… Just run some ads and print some brochures. Oh and maybe do a press release and send an email blast. Or, of course, publish a self-serving NEWSLETTER.
Whoa! Bad dream… Thankfully, we got over this last year in preparing for Storming of Thunder Ridge, the bicycle ride on May 20th that raises funds for the YMCA of Central Virginia. Although it took a leap of faith from the event director to agree to go through this process. Read the rest of this entry »
What’s great is that it speaks to how many organizations approach planning. I often hear, “We want to raise the bar…” To which I typically ask, “How much more?” Read the rest of this entry »