Archive for category Strategic Planning

Planning For Success

Riddle me this: How to do you convince 500+ cyclists to join a ride that’s only in its third year of existance?

I believe the answer has to do with sound strategy and flawless execution of the plan.

Last time, we explored a strategy for attaining a sponsorship goal of $8000.

(It appears that we’re going to crush that objective – although there’s still work to be done within the strategic framework)

With 100% of rider registration fees going to support the YMCA of Central Virginia’s Community Support Campaign, our emphasis is on building ridership.

So, what’s the plan? Read the rest of this entry »


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Why Does Marketing Always Want To Talk About Strategy?

This is about the time when most folks begin to roll their eyes, fidget and get impatient. There’s a launch or initiative to support and the damn marketing dweeb starts talking about quantifiable objectives, buyer personas and strategy?

C’mon and stop wasting time… Just run some ads and print some brochures. Oh and maybe do a press release and send an email blast. Or, of course, publish a self-serving NEWSLETTER.

Whoa! Bad dream… Thankfully, we got over this last year in preparing for Storming of Thunder Ridge, the bicycle ride on May 20th that raises funds for the YMCA of Central Virginia. Although it took a leap of faith from the event director to agree to go through this process. Read the rest of this entry »

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The title of my last post – Bigger, Better & More Focused – is the perfect lead-in to today’s topic – setting of goals for the Storming of Thunder Ridge charitable cycling event.

What’s great is that it speaks to how many organizations approach planning. I often hear, “We want to raise the bar…” To which I typically ask, “How much more?” Read the rest of this entry »

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