Archive for category Social Networking
Riddle me this: How to do you convince 500+ cyclists to join a ride that’s only in its third year of existance?
I believe the answer has to do with sound strategy and flawless execution of the plan.
Last time, we explored a strategy for attaining a sponsorship goal of $8000.
(It appears that we’re going to crush that objective – although there’s still work to be done within the strategic framework)
With 100% of rider registration fees going to support the YMCA of Central Virginia’s Community Support Campaign, our emphasis is on building ridership.
So, what’s the plan? Read the rest of this entry »
It’s a matter of days before Storming of Thunder Ridge, the bicycle charity ride I’ve been marketing for the past couple of months.
Along the way, I’ve had a lot of discoveries.
Surprises include reaching a broader geographic area than I thought possible. Getting a helping hand from cycling clubs and shops I didn’t have a previous relationship with to spread the word about the event. And a fledgling community on Facebook that is posting questions and comments, and engaging one another. Read the rest of this entry »
The phone is a nifty little invention.
But why use that archaic thing when one can email? Or text. Or tweet. Or message. Or, well you get the idea…
Lately, however, I believe that the phone is supreme. Read the rest of this entry »