Archive for category Social Networking

Planning For Success

Riddle me this: How to do you convince 500+ cyclists to join a ride that’s only in its third year of existance?

I believe the answer has to do with sound strategy and flawless execution of the plan.

Last time, we explored a strategy for attaining a sponsorship goal of $8000.

(It appears that we’re going to crush that objective – although there’s still work to be done within the strategic framework)

With 100% of rider registration fees going to support the YMCA of Central Virginia’s Community Support Campaign, our emphasis is on building ridership.

So, what’s the plan? Read the rest of this entry »


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You Can’t Win Everyone Over

It’s a matter of days before Storming of Thunder Ridge, the bicycle charity ride I’ve been marketing for the past couple of months.

Along the way, I’ve had a lot of discoveries.

Surprises include reaching a broader geographic area than I thought possible. Getting a helping hand from cycling clubs and shops I didn’t have a previous relationship with to spread the word about the event. And a fledgling community on Facebook that is posting questions and comments, and engaging one another. Read the rest of this entry »

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Just Pick Up The Damn Phone!

The phone is a nifty little invention.

But why use that archaic thing when one can email? Or text. Or tweet. Or message. Or, well you get the idea…

Look, I’m not a curmudgeon who hates social media. I agree with David Brock who says that social media tools help us improve our efficiency and effectiveness.

Lately, however, I believe that the phone is supreme. Read the rest of this entry »

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