Archive for category Public Relations

Planning For Success

Riddle me this: How to do you convince 500+ cyclists to join a ride that’s only in its third year of existance?

I believe the answer has to do with sound strategy and flawless execution of the plan.

Last time, we explored a strategy for attaining a sponsorship goal of $8000.

(It appears that we’re going to crush that objective – although there’s still work to be done within the strategic framework)

With 100% of rider registration fees going to support the YMCA of Central Virginia’s Community Support Campaign, our emphasis is on building ridership.

So, what’s the plan? Read the rest of this entry »

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I Don’t Care About You, I Only Care About Me!

No, this post hasn’t been hijacked by an eight year old. Rather, a rash of company-centric  press releases has got me fired up.

In the last week, I’ve seen multiple headlines crowing on about profitability streaks, executive hires and conference awards. These are nice accomplishments. But let me be clear:

Buyers don’t give a rat’s patootie about these things. Read the rest of this entry »

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These Are A Few Of My Favorite Peeves

Doesn’t it drive you bananas when someone spoils the ending of a movie you were going to see this weekend?

Or when you let a motorist merge in and they make the light while you’re stuck waiting for it to turn green again?

Or when you call customer service and, after having keyed in your account number, the first thing you’re asked for is your account number?

Here are some of my marketing pet peeves… Read the rest of this entry »

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PR Is A Many Splendored Thing

Mark Suster hit it out of the park yesterday in his post entitled How to use PR Firms at Startups. It’s a must-read for entrepreneurs and marketers. Two points really stood out to me:

PR is a process, not an event Read the rest of this entry »

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Marketing Lessons From The Dark Side

Mark Suster’s post on the cloud stack last month got me thinking that marketing departments should take some cues from the Mountain Dew-drinking nocturnals in IT. (Should you wish to get your geek on, it’s a fascinating read that ponders technology layering in the Internet Cloud along the lines of the traditional OSI model stack)

What caught my attention was Mark’s account of how his IT architect sought and implemented new technology paradigms – significant changes from the ways IT had handled infrastructure in the not-so-distant past.

Unlike IT, I’m not convinced that corporate marketing departments at technology companies embrace and implement a playbook that’s significantly different from the ones used ten or fifteen years ago. Read the rest of this entry »

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The Handyman Approach To PR: DIY

In my last post, I counseled startups and entrepreneurial technology companies do not hire a public relations agency.  Put simply, you’ll spend too much money and get too few results.

Instead, do it yourself.  Why? Read the rest of this entry »

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Dem’s Fightin’ Words!

Years ago, I sat in a Starbucks with an accomplished executive who, like an oracle, pronounced, “Mike, the single most important way to promote your startup is through public relations.  Make this your priority.  And don’t try to do it yourself, hire an agency.”

Because this guy had seen a lot more success than me, I bought in.  At a cost of $10k in monthly retainer fees. Read the rest of this entry »

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