Archive for category Public Relations
No, this post hasn’t been hijacked by an eight year old. Rather, a rash of company-centric press releases has got me fired up.
In the last week, I’ve seen multiple headlines crowing on about profitability streaks, executive hires and conference awards. These are nice accomplishments. But let me be clear:
Buyers don’t give a rat’s patootie about these things. Read the rest of this entry »
Mark Suster hit it out of the park yesterday in his post entitled How to use PR Firms at Startups. It’s a must-read for entrepreneurs and marketers. Two points really stood out to me:
PR is a process, not an event Read the rest of this entry »
In my last post, I counseled startups and entrepreneurial technology companies do not hire a public relations agency. Put simply, you’ll spend too much money and get too few results.
Instead, do it yourself. Why? Read the rest of this entry »
Years ago, I sat in a Starbucks with an accomplished executive who, like an oracle, pronounced, “Mike, the single most important way to promote your startup is through public relations. Make this your priority. And don’t try to do it yourself, hire an agency.”
Because this guy had seen a lot more success than me, I bought in. At a cost of $10k in monthly retainer fees. Read the rest of this entry »