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The title of my last post – Bigger, Better & More Focused – is the perfect lead-in to today’s topic – setting of goals for the Storming of Thunder Ridge charitable cycling event.

What’s great is that it speaks to how many organizations approach planning. I often hear, “We want to raise the bar…” To which I typically ask, “How much more?” Read the rest of this entry »


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Bigger, Better & More Focused

I’m baaaaack!

Last year when I started ad int… I thought that I’d use it to share experiences and observations about marketing from the trenches. A novel idea, right? Not! I mean, how many times can you write about the crappy ways in which companies persist in approaching trade shows.

Still in its nascent stages, I decided to align my passions for cycling, marketing and helping others by sharing my work to help promote the Storming of Thunder Ridge charitable bicycle event for the YMCA of Central Virginia. Read the rest of this entry »

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We’ve Launched A Website! Now What?

Earlier this week, we launched the website for Storming of Thunder Ridge, a charitable road cycling event that offers a choice of 35, 65 and 100 mile rides. Hallelujah!

But our celebration was brief because the work isn’t over. Actually, it’s just beginning. Read the rest of this entry »


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The Problem With CEO Blogs

Remember those newletters many marketing departments were tasked with producing a decade ago?

The first couple iterations rolled out on schedule and were loaded with fresh content. Over time, however, it became increasingly difficult to generate new, interesting articles. So publication release dates slipped and, eventually, the whole effort fizzled out.

That’s what I’m seeing with today’s CEO blogs. Read the rest of this entry »