What’s great is that it speaks to how many organizations approach planning. I often hear, “We want to raise the bar…” To which I typically ask, “How much more?”
I mean, how will we know whether we were successful?
It doesn’t matter if you’re an employee, consultant or a volunteer. You need to quantify goals and results.
On a side note, if Marketing wants to endear themselves to Finance – well, as much as any function can – engage them to help distinguish between fluff metrics (i.e., number of press releases) and business metrics (i.e., lead conversion).
Quantifying “Bigger” & “Better”
Last year, SOTR attracted 300 riders, received $4000 in sponsorships and raised $10,000. Here are our objectives for 2012:
- 500 registered riders
- $8000 in sponsorship monies
- Raise $18,500 for the YMCA of Central Virginia’s Community Support Campaign
We have also established the following metrics:
- Raise $1,000 in non-rider donations
- Enlist 50 volunteers (for rest stations, SAG and mechanical support, pre-ride
To be sure, these are strong goals for a ride now coming into its third year. But they give us a target. And we’ll know after May 20th – please join us – whether or not we were successful at getting “bigger” and “better.”
In my next post, I’ll tackle the third element in our quest: focused.
Translation: we’ll need focused strategies and appropriate tactics to achieve the objectives.
Want to help? Please share your thoughts and comments with me. Or, visit the SOTR website to get involved.