Last year when I started ad int… I thought that I’d use it to share experiences and observations about marketing from the trenches. A novel idea, right? Not! I mean, how many times can you write about the crappy ways in which companies persist in approaching trade shows.
Still in its nascent stages, I decided to align my passions for cycling, marketing and helping others by sharing my work to help promote the Storming of Thunder Ridge charitable bicycle event for the YMCA of Central Virginia.
I chronicled the ups and downs and successes and challenges. Overall, the experience was a blast. We achieved our goals and raised more that $10,000. And for my work, the Y honored me with its Volunteer of the Year Award.
So, now, we’re back at it. I’ve considered – as I did when I changed direction last year – changing the name of the blog to better reflect my focus of marketing SOTR. But I’m going to stay put. (For a great discussion of this topic, the effervescent Gini Dietrich explores it on Spin Sucks.
We’ll start again with the outcomes. Too many times, organizations jump directly into the tactics – “Whoa, it would be so cool if we did…” So they wind up not really knowing if what they did actually and effectively helped achieve the goal.
We want SOTR to be bigger and better this year. And to get there, we’re going to have to be more focused.
I’ll lay it all on the line in the next post.
My, it’s good to be back!
(as he continues to knock the rust off the keyboard…)