The Importance of Gratitude

When was the last time you felt appreciated for doing something?

I’m not talking about the “Thank you, please come again” mechanical type of appreciation.

Rather, the kind of genuine thanks that makes an indelible impression.

It felt good, right?

Essential Ingredient

Marketing and business development guru Jim Connolly blogged about the power of gratitude and I couldn’t agree more.

Gratitude is an important ingredient in the success of Storming of Thunder Ridge, the charitable cycling event.

Without the participants, many who traveled hours to come for the ride, we couldn’t have raised over $11,000 for the YMCA of Central Virginia’s Community Support Campaign.

Without the volunteers – me included – we couldn’t have reached so many riders and supported them from start to finish on the ride.

Without the sponsors, we couldn’t have afforded the amenities of a much larger ride while ensuring all funds raised went to charity.

The list goes on, but you get the point.

A Heartfelt Thanks

There are a lot of ways to say thank you.

We gave gift bags to all participants and volunteers.

We spotlighted our sponsors.

Cheered for all riders along the course and finish area.

And sent thank you correspondence and made phone calls after the event.

A lot of kind people helped us and we still have more to thank.

We’re going to take the time to do it because it’s the right thing to do.

Your Turn

How is saying thanks a part of your business practice? What do you do and how is it received?

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Thank you!

(Image: woodleywonderworks)


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