A funny thing happened in-between our survey for Storming of Thunder Ridge and our request to learn more so that we can improve the event for 2012.
The critics clammed up.
Even the rider who became horribly lost and let us know – in no uncertain terms – how displeased he was.
In The Spotlight
Last week, we emailed and posted on Facebook an invitation for those riders who had issues with the route markings/signage and SAG support from the charity bike ride to share what happened and tell us how to improve those areas.
Instead, we heard back from multiple riders who sang praises for the event. Not a single critic showed.
Don’t get me wrong. Our egos enjoyed the praise.
But we’ve gone through the five stages of grief and really want to learn what went wrong and how to fix those things.
My concern is that now the event is over, we’ve lost – or are losing – our audience.
I get it that people are busy. School is out. Summer has started. Attention is elsewhere.
But, don’t people like to dish? Isn’t that the appeal of Yelp?
Or, is it a case of it’s easy to criticize when you’re anonymous.
How have you successfully drawn critics and engaged them?
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