Last month, I tweeted that my dishwasher destroyed one of my Riedel wine glasses. (Actually, out of six, four have been eaten over the last few years). It was one of those stream-of-consciousness tweets and I didn’t think much about it.
That is, until @riedelusa tweeted me back to apologize and offer me a deal on a replacement. How cool is that? They were listening!
In my current project – marketing Storming of Thunder Ridge, a charitable cycling event – I’m putting listening into practice.
All The Cool Kids Are Doing It
You can’t read a marketing blog without hearing the mantra of tune in and listen to your audience.
And listening makes perfect sense. Find out what floats your audience’s boat (or not), engage them and address their needs.
Works Great On Charitable Cycling Events
With a week to go before Storming of Thunder Ridge, we’re making our final push to attract cyclists to register.
Increasingly, we’re hearing from riders in our Facebook community who are “on the fence.”
Because we’re listening, we’ve been able to respond in a timely manner to their questions and concerns. We’ve also been able to convince most to register.
And the icing on the cake as been the participation of others in our community who are sharing their encouragement.
I’m Listening, But Are the Blue Angels?
I thought it would awesome to find out whether any of the pilots in the squadron are into cycling and invite them to the event.
So I tweeted @ BlueAngels.
Is the person responsible for the Blue Angels Twitter account listening? We’ll find out.
How About You?
How are you monitoring and listening? What tools are you using? And how are engaging?
Meanwhile, I hope Riedel will remember me. I’ve been off wine while training for the Storming of Thunder Ridge century ride. But come Monday, all bets are off. And I love quaffing my Cab from Riedel stemware…
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Image: Melvin Gaal (Mindsharing.eu)